1950s Gong Bell Co. “Ranch Phone” 39R2 – Cowboy-Themed Wooden & Tin Toy Telephone

A charming mid-century wooden and tin toy telephone by the Gong Bell Manufacturing Company, decorated in bright Western artwork with functional play features.

This delightful 1950s Ranch Phone (Model 39R2) was produced by The Gong Bell Manufacturing Company of East Hampton, Connecticut, USA—one of America’s earliest toy makers, known for musical and mechanical toys dating back to the 19th century. This wall-mounted toy telephone is crafted from printed wooden panels with metal bells and early plastic elements, capturing the classic mid-century fascination with cowboy-themed play.

The top section features two silver-toned tin bells activated by a side crank, mounted over a gold-toned metal plate embossed with “RANCH PHONE 39R2.” Above the bells, the printed manufacturer hallmark reads: “A Gong Bell Toy – The Gong Bell Mfg. Co., East Hampton, Conn., Made in U.S.A.”

The toy includes a black plastic receiver attached by a green fabric cord, a moulded black mouth piece, and a slanted writing shelf decorated with playful Western-style brand marks and a lithographed notepad illustration. Side and lower panels display vibrant cowboy and rodeo scenes typical of Gong Bell’s post-war lithography.

This Ranch Phone is a wonderful example of 1950s American toy design and imaginative role play. Early Gong Bell items are increasingly sought after due to the company’s long legacy and the charm of their mid-century printed toy range.

Features:

Measurements: 120 W x 150 D x 350 H mm
Condition: Good vintage condition. Some tarnish to the bells and light wear toprinted surfaces, consistent with age. No structural damage visible.
Markings: A Gong Bell Toy – The Gong Bell Mfg. Co., East Hampton, Conn., Made in U.S.A. RANCHPHONE 39R2

Made from the following materials

Wood in Dolls and Toys

Wood has a long and rich history in the creation of dolls and toys, valued for its durability, natural beauty, and versatility. As one of the oldest materials used in toy making, wood has played a significant role in various cultures around the world, offering endless possibilities for creativity and craftsmanship.

What is Wood?

Wood is a natural material sourced from trees, known for its strength, warmth, and unique grain patterns. Its availability and ease of manipulation have made it a favored choice for artisans and toy makers for centuries. From softwoods like pine and cedar to hardwoods like oak and maple, different types of wood offer varying characteristics that influence the design and functionality of toys.

Applications in Doll and Toy Making

Wood has been used to create a wide range of dolls and toys throughout history. Early wooden dolls often featured simple shapes and painted faces, serving as cherished companions for children. These dolls were crafted with care, sometimes adorned with fabric clothing or accessories made from other materials. The tactile nature of wood allows for a comforting feel, making wooden dolls especially appealing to young children.

In addition to dolls, wooden toys have a rich tradition that includes building blocks, puzzles, and cars. Wooden blocks, in particular, are celebrated for their educational value, encouraging creativity and imaginative play as children construct their own worlds. The durability of wood ensures that these toys can withstand the rigors of play, often becoming family heirlooms passed down through generations.

Cultural Significance

Wooden toys and dolls hold cultural significance in many societies. For example, traditional wooden dolls from countries like Germany and Scandinavia often reflect local customs, attire, and folklore. These handcrafted pieces not only serve as toys but also as representations of cultural heritage and craftsmanship.

Artistic Expression and Collectibility

With the rise of artisan craftsmanship, wooden dolls and toys have gained popularity among collectors and enthusiasts. Artisans often showcase their skills by creating beautifully detailed and intricately designed wooden toys that appeal to both children and adults. The natural beauty of wood, combined with unique craftsmanship, adds to the collectibility and charm of these items.

Metal has played a significant role in the history of dolls and toys, with materials like cast iron, tin, and brass being used for centuries to create durable and appealing playthings. Each type of metal has distinct characteristics that have influenced its application in the toy industry, leading to a variety of designs and styles.

Cast Iron 

Cast iron was one of the first metals used in toy manufacturing, particularly during the 19th century. Its strength and durability made it ideal for creating toys that could withstand the rigors of play. Cast iron toys were often made using molds, allowing for mass production and the creation of intricate designs. Popular cast iron toys included figurines, toy cars, and trains, many of which featured detailed craftsmanship and decorative paintwork. These toys were not only popular with children but also became collectible items over time, cherished for their historical significance and nostalgic appeal.

Tin

Tin, often used in the form of tinplate, became a favored material for toy manufacturing in the late 19th and early 20th centuries. Tin toys were lightweight, affordable, and could be produced in large quantities, making them accessible to a wide audience. Tinplate was often stamped or lithographed with colorful designs, bringing characters and scenes to life. Classic examples of tin toys include wind-up cars, robots, and playful animals, many of which featured moving parts that delighted children. Tin toys remain popular among collectors today, valued for their charm and the artistry involved in their design.

Brass 

Brass, an alloy of copper and zinc, has been used in toy making for its attractive appearance and durability. It is particularly well-suited for creating smaller components, such as gears and mechanisms in wind-up toys. The shiny, golden hue of brass gives toys a sense of elegance and sophistication, often seen in decorative pieces and collectibles. While brass dolls are less common than those made from other materials, some artisans have crafted beautiful dolls with brass accents, adding a touch of luxury to their designs.

Throughout history, the use of metal in dolls and toys has allowed for a diverse range of creations, each reflecting the technological advancements and artistic trends of their time. The durability of metal ensures that many of these toys have stood the test of time, allowing them to be enjoyed by new generations of children and collectors alike.

At our museum, we celebrate the legacy of metal dolls and toys, highlighting their role in the evolution of play and the craftsmanship that goes into creating these timeless treasures. From the strength of cast iron to the whimsical designs of tin and the elegance of brass, these materials tell a rich story of creativity and innovation in the world of toys.

Country:
United States
The history of American toys spans Indigenous cornhusk dolls, the creativity of enslaved communities, and the rise of industrial giants like Mattel and Hasbro. Iconic toys like the teddy bear, Barbie, and GI Joe reflect the country’s diversity and cultural impact on the global stage.
Produced by:
The Gong Bell Mfg. Co
Produced by:
The Gong Bell Mfg. Co
Gong Bell Co. Founded in the late 1800s in Connecticut, Gong Bell Co. became one of America’s most beloved early toy manufacturers. Known for their wooden and tin toys, ringing mechanisms, and bright lithographed designs, the company produced a wide range of pull toys, telephones and novelty items from the 1920s through the 1950s. Their toys were sturdy, imaginative and full of character, making them a favourite in homes and schools. Today, Gong Bell pieces are sought after by collectors for their quality craftsmanship, nostalgic charm and distinctive American folk-toy style.
Designed by:
Product Code:
T0123
Dimenions:

350(h)

x 150(w)

x 120(d)

Estimated Item Value
180
Produced from:
1952
to
1953
Markings:
A Gong Bell Toy – The Gong Bell Mfg. Co., East Hampton, Conn., Made in U.S.A. RANCHPHONE 39R2
Condition:
Good vintage condition. Some tarnish to the bells and light wear to printed surfaces, consistent with age. No structural damage visible.
Virtual tour location:

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