c.1970s Small Kewpie with Glasses and Yellow Shoes

A small soft-plastic Kewpie-style figure featuring painted black glasses and yellow shoes, likely produced in Japan or Hong Kong during the 1970s, in good condition.

This miniature Kewpie-style doll measures approximately 35 mm high x 25 mm wide x 20 mm deep, moulded from soft peach-toned vinyl plastic with simple painted features. The doll’s design includes printed round spectacles, red lips, and bright yellow painted shoes, with no clothing or articulation. The style aligns closely with mass-produced Japanese and Hong Kong Kewpie variants popular during the 1960s–1970s, often included as novelty items, dollhouse accessories, or gum ball prizes. These figures were inspired by Rose O’Neill’s original 1910 Kewpie designs but simplified for toy and souvenir production.

Unmarked versions like this one are typically attributed to Hong Kong or Taiwan manufacture, where light weight moulded plastics replaced earlier celluloid figures. The scale and playful expression suggest it was intended as a miniature companion toy rather than part of a larger articulated series.

Features

Measurements: 35 mm high x 25 mm wide x 20mm deep

Condition: Good – light surface wear consistent with age, paint stable

Markings: None visible

Date Note: Estimated to mid-1970s based on production materials, facial design, and paint style typical of post-celluloid miniatures.

Made from the following materials

Vinyl has become one of the most widely used materials in the production of dolls and toys, thanks to its durability, versatility, and ability to be moulded into intricate designs. Since its introduction in the mid-20th century, vinyl has significantly impacted the toy industry, allowing for the creation of vibrant, detailed, and long-lasting playthings that have captured the hearts of children and collectors alike.

What is Vinyl?

Vinyl is a type of plastic made from polyvinyl chloride (PVC), which is known for its strength, flexibility, and resistance to wear and tear. This synthetic material can be produced in various colors and textures, making it ideal for crafting lifelike dolls and toys that appeal to a broad audience. Vinyl can be easily molded and shaped, allowing manufacturers to create complex forms and features, from realistic facial expressions to detailed clothing.

Applications in Doll and Toy Making

Vinyl is particularly popular in the production of soft-bodied dolls, action figures, and playsets. Vinyl dolls often have a soft exterior while maintaining a solid structure, making them lightweight and easy for young children to handle. Many classic doll brands, such as Barbie and American Girl, utilize vinyl for their figures, providing a realistic look and feel while ensuring durability for play.

In addition to dolls, vinyl is widely used for a range of toys, including play kitchen sets, figurines, and collectible toys. The ability to create bright colors and intricate designs has made vinyl a favorite material for manufacturers aiming to produce eye-catching toys that resonate with children's imaginations.

Collectibility and Customization

Vinyl toys have become highly collectible, particularly among adult enthusiasts who appreciate the artistry and craftsmanship involved in their design. Many artists and independent designers have embraced vinyl as a medium, creating limited-edition figures and unique toys that appeal to collectors. Customization has also gained popularity, with enthusiasts modifying vinyl toys to create one-of-a-kind pieces, showcasing their artistic skills and personal styles.

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